ARMSTRONG Prestige first opened in Dunedin in 2004, and is now part of a network of 13 dealerships representing 19 brands across New Zealand.
With some of the most well known and sought after luxury vehicle brands in their stable, the company continues to grow. This expansion has seen Armstrong Prestige in Dunedin open the Andersons Bay Road showroom in 2016, to compliment the Princes Street location and provide a much larger range of premium vehicles for the Otago region.
Last year saw the expansion of the service centre at Princes Street, which has seen a 40% growth since. Armstrong Prestige are currently expanding the workshop operations even further to accommodate high customer demand, which has resulted in opportunities for the employment of new technicians.
Customer service is a key focus of the company. From quality barista coffee, to complimentary car washes, the Armstrong difference is evident throughout.
``The quality and personal touch provided in this brand is exceptionally high,'' Princes St General Sales Manager Hayden Washington says. ``It's those little extra touches that make buying a vehicle from us pretty special.''
Both Dunedin dealerships offer finance and insurance packages, at a rate that can be tailored to the individual.
Community involvement and racing pedigree
Armstrong Prestige are heavily involved in the local community, sponsoring many local organisations and events.
The Armstrong Jeep Dunedin dealership sponsors a number of rugby teams, and has supported local Lions and Rotary Clubs with fund-raising initiatives.
Armstrong Land Rover Dunedin is a major sponsor of Otago Boys' High School First XV rugby, along with Land Rover New Zealand.
``We're also a proud sponsor of the Otago Medical Research Foundation,'' Marketing Executive Sarah McCarthy says. ``And we have our own cycling team, the Armstrong Prestige Dunedin Cycling Project. Getting out there and supporting local Dunedin charities and sports clubs is a great way for us to give back to a community like Dunedin, which all of us here at Armstrong’s are so passionate about.''
The Armstrong Prestige brand is also invested in the motor racing industry, with the national Managing Director Rick Armstrong's son Marcus racing in the FIA European Formula 3 Championship.
A Ferrari Driver Academy member, Marcus Armstrong drives for the Italian Prema Theodore Racing team, and had two podium finishes in the 2018 season.
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