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As models zigzagged through archways and piazzas on a set in the grand hall of the Fondazione Prada Milan, cinched waists created feminine hourglass silhouettes while flower motifs and fringes decorated straighter styles.
Colours included bold, bright reds, greens, yellows and purples, but also black and dark greys. Pastel-coloured Wellington boots were paired with puffer jackets and pencil skirts.
Sportswear was also introduced for the everyday but glammed up for an updated look that challenged its utilitarian purpose.
In show notes creative director Miuccia Prada, who runs the company with husband Patrizio Bertelli, said she wanted to champion and challenge typical definitions of femininity - softness, fragility and sensuality and give her multidimensional women "tools of glamour" and "uniforms of beauty".