'Crazy' to think tribute bands the real thing

This post appeared on Re:Fuel Bar's Facebook page advertising the tribute acts. PHOTO: SUPPLIED
This post appeared on Re:Fuel Bar's Facebook page advertising the tribute acts. PHOTO: SUPPLIED
Four stadium-packing United States rock bands playing in a Dunedin bar for $15 might sound too good to be true.

That's because it was.

Despite advertisements for the March show at Dunedin's Re:Fuel Bar clearly stating the bands were tribute acts, one woman thought she was getting the deal of a lifetime.

She promptly bought her partner - identified only as Mr N. McLean - a ticket to the gig.

The show featured bands paying homage to Rage Against the Machine, Alice in Chains, KoRn and Deftones and there was another sell-out show in Christchurch the following day.

Mr McLean realised what had happened but was so outraged on behalf of his partner, he made a complaint to the Advertising Standards Authority, whose judgement was recently released.

``If it slipped past her then it wasn't good enough, just because I was able to read it in a way more accurate to reality,'' he wrote.

Mr McLean said the Facebook advertisement contained ``outright lies'' but was keen to stress he was not the one who had been duped.

``My claim that the disclosure is not adequate comes from the way the concert was explained to me, not by my own interpretation of the advert,'' he said.

The Advertising Standards Authority chairman dismissed the complaint, noting the word ``tribute'' was plainly used.

``There was a clear indication the bands were not appearing in person, for example `Deftones by Tone-def' and `KoRn by KRON','' the chairman said.

``The bands in question are well-known American rock or metal bands and it would have been reasonable to expect that the entrance fee for such a concert would be more than the advertised price of $15.''

Re:Fuel Bar manager Scott Muir was astonished by Mr McLean's grievance when alerted to the judgement by the Otago Daily Times.

``Wow,'' he said. ``That's crazy.''

There was no way any reasonable person could have misinterpreted the advertising before the gig, he believed.

But if Mr McLean had been one of the 330 who packed out the venue, he may have been forgiven for thinking he was listening to the real thing, Mr Muir said.

``They were very, very good,'' he said.

``It's one of the biggest nights we've had all year.''

rob.kidd@odt.co.nz


 

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