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The Otago Museum has again been recognised as one of the top tourism businesses in the country, having gained a perfect score three years in a row from Qualmark, the New Zealand quality assurance system, museum officials said.
Qualmark officials said the museum had met the high standards set by the tourism industry and was committed to providing ''quality visitor experiences''.
Qualmark, a non-profit organisation jointly owned by Tourism New Zealand and the New Zealand Automobile Association, aims to direct travellers towards quality-assured products and services.