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The threat of snow of Saturday, combined with a cold southerly later in the day and squally showers, reduced the number of people who viewed the parade and went into Pioneer Park. Event manager Martin McPherson estimated the attendance had dropped by about 15% on last year's figure of 10,000 people.
Gate-takings on Saturday were about $7500, compared with $9000 last year.
"All things considered, and bearing in mind we were also competing with the Rugby World Cup, we're really pleased with that," he said.
Mr McPherson and festival chairwoman Clair Higginson were delighted with the results of a survey of festival-goers on Saturday.
The cold weather held off long enough for the float procession to be completed.
Taking centre stage were nine competitive floats, made up of hundreds of crepe paper blossoms, featuring themes ranging from children's books and toys through to Noah's Ark.
The winning float, judged by public vote, was the Stadium Tavern Social Club's "Kiwiana", which included a giant Buzzy Bee, complete with spinning wings. It received 795 votes. St Gerard's School's "Noah's Ark", with school pupils dressed up as animals, was only 30 votes behind. Third place went to "Noddy", entered by Alexandra Plunket. The $500 prize for the most innovative float went to "Three Miners", "Noddy" won $500 as the best floral float, and "Noah's Ark" got $500 for best school float.
Nikki Sanson (17), the princess on the Central Otago WasteBusters float, was crowned Festival Queen, with Shaun Robinson (17) second and Paige Luff (18) third.
"I'm super-shocked," Nikki said after her crowning. "It's all been such fun though, so I'd recommend it to anyone out there thinking of entering the Festival Queen contest."
All three placegetters are Dunstan High School pupils.
Ms Higginson said the survey results showed most of the visitors seemed to be from Otago, Southland or Canterbury, and they were staying several days, which was good news.
Lisa and Robert Bond, of Alexandra, and their son Michael (4) were first-timers at the festival. They shifted to Alexandra from the United Kingdom in January.
The Bonds said they loved the event and their son was excited by the procession, which also included a truck parade, classic cars and pipe bands.
"Every new float that went past, he said: 'that's the one I want to win'," Mrs Bond said.
Mr McPherson said the only other weather-related "hiccup" was the cancellation of two pipe bands who were to perform on Saturday. The Mataura Kilties Pipe Band and South Canterbury Highland Pipe Band both contained a good number of farmers among their ranks who needed to check on stock because of the snow warning.
Yesterday's main crowd-pleasers were the Thunder Sunday Drag Racing on the runway at Alexandra Airport and the Asplundh Garden Tours, which included cooking demonstrations by chef Annabelle White. About 400 people took part in the garden tours, which are on again today.
The festival continues until October 14.