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The Omakau harness racing on January 2 will feature an extra drawcard especially for fashion-conscious patrons.
The annual event, one of the South Island's largest, will include a "fashion in the field" competition.
The top 10 finalists will all receive an Elizabeth Arden gift bag, while the winner will take home $500 worth of Arden products.
Second- and third-place winners will take home $350 and $250 worth of products, respectively.
Deirdre Mackenzie, one of the judges, said she would be looking for a "casual-dressy" outfit with co-ordinated accessories, including shoes, makeup and hat or fascinator.
Contestants can enter on the day, before race three, and judging will begin after race four.
The harness racing from 9am on January 2 at the Omakau racecourse will be followed by the gallops on January 3, then harness racing in Roxburgh on January 5 and in Cromwell on January 8.