The Ferrari FF is the first 4WD touring car to carry the prancing horse symbol and the most expensive, Ferrari Australia and New Zealand public affairs manager Edward Rowe, of Sydney, told the Queenstown Times.
The interior was designed for two people to go touring on a long holiday, or for four people on a long weekend across a variety of terrain. Queenstown was the sort of destination clients would drive the FF to, Mr Rowe said.
The franchise brought its most valuable clients to the resort over two weeks in mid-November for a 36-hour programme of demonstrations and activities tailored to each client. Queenstown was chosen for its scenery, sightseeing, convenient transtasman flights, accommodation, restaurants and golf, he said.
The red and white cars were seen in Millbrook resort and were test-driven to Glenorchy and to Wanaka.
Mr Rowe said he and Ferrari Australia and New Zealand general manager Kevin Wall, a Kiwi, had wanted to host prospective owners at a product launch in Queenstown since they took over the franchise six years ago.
They were "extremely pleased" with the event and would consider organising another launch in the Wakatipu in the future, Mr Rowe said.
The FF was the first GDI V12 to be coupled with the seven-speed F1 dual-clutch gearbox. It covers the 0 to 100kmh sprint in 3.7 seconds and has a top speed of 335kmh.
First deliveries of the car will be made next month.
