However, the experience is definitely not for joyriders or boy-racers, and will come at a price.
The proving ground now has permission to hold commercial training courses to teach motorists driving and safety skills for snow and ice-covered roads.
Chief executive Glenn Wedlock said the training courses developed valuable skills to help people drive as safely as possible in extreme conditions.
Previously, the vehicle-testing winter facility has been reserved for international clients, such as vehicle manufacturer Toyota and tyre companies like Dunlop.
A resource consent from the Queenstown Lakes District Council to carry out driver training courses was needed because it came under the definition of a commercial activity, but was not related to "ski area associated activities".
Its application stated the facility had been approached by companies and government agencies, such as the police, interested in getting training to improve employees' driving skills in treacherous conditions.
Mr Wedlock said it was likely the first driving course would take place next month.
