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Here's one way to win $4000 - beat Wanaka's Tony Dodds, one of New Zealand's most promising young high performance triathletes and the 2010 New Zealand sprint champion.
Dodds (23) has come up with the ultimate challenge for elite athletes to beat him in Triathlon New Zealand's Contact Cup sprint triathlon in Wanaka on January 14.
Should that happen Dodds, will double the $2000 prize money to $4000, from his own pocket.
Short of issuing the man with some concrete running shoes, this mission could be tough, but not impossible.
Last January, Dodds was second in Wanaka's Contact Cup race, finishing three seconds behind Wellington's Martin van Barneveld.
Going by last year's times, those who want the money will have to race the 750m swim, 20km cycle and 5km run in under 55 minutes.
Lake Wanaka Tourism (LWT) is supporting the "Dare to Challenge Dodsy on his home turf" campaign.
The goal behind the challenge was to attract more top national and international athletes to Wanaka, create media and athlete interest and build the event profile, triathlon and Dodds, LWT administrator Tess Hellebrekers said.
Dodds has done his final under-23 season.
From next month he will race in the elite open men's category.