Black Sheep Adventures Ltd was sentenced in the Queenstown District Court yesterday on two charges of not ensuring the safety of Ms Jordan or other customers.
Chris Jordan said he planned to contact the Minister of Tourism to highlight the need for "good quality legislation" to push for regulations to replace voluntary guidelines governing safety in extreme sports industries.
When told that person was John Key, who is also the Prime Minister, Mr Jordan said he would be "the right person to talk to".
Staff in Mr Key's office said yesterday, when contacted, they could not comment on the issue, but Mr Jordan's concerns would be "welcome".
Black Sheep Adventures Ltd was fined $66,000 and ordered to pay $80,000 reparation to Emily Jordan's family.
Mr Jordan, who owns a publishing company in Worcestershire, said New Zealand's reputation as a tourism destination had been tarnished by the death of his daughter while on a Mad Dog River Boarding trip.
Negative publicity about the case in the United Kingdom had left people "extremely concerned", he said.
His perception was the prosecution had been taken seriously in New Zealand and he would continue to tell that to the British media.
Despite the statement Black Sheep Adventures Ltd managing director Brad McLeod read in court on Monday - in which he said he felt extreme remorse for the events of April 29, 2008 - Mr Jordan said he was disappointed Mr McLeod had not contacted the Jordan family in the 16 months since his daughter's death.
He said it would have made a difference to how his family felt about the hearing and Mr McLeod's silence was "disappointing".
Mr McLeod yesterday directed media questions to a public relations company and said he would decide over the next week whether he would make a statement.
Although he is returning to England today, Mr Jordan said he would watch developments in the New Zealand adventure tourism sector and planned to make a submission on the Maritime New Zealand river-boarding guidelines set in place after his daughter's death.
They needed "tightening up", particularly on what buoyancy aids should be used in river-boarding.
Maritime New Zealand maritime investigations manager Steve van der Splinter said regulation of all whitewater activities was unlikely despite moves to increase safety and full regulation of whitewater rafting. There were no plans to fully regulate the other whitewater activities in New Zealand.
Guidelines had been introduced since Ms Jordan's death and the Health and Safety in Employment Act 1992 provided a way to prosecute companies failing to take "all practicable steps" to ensure safety on white-water trips, he said.
Mr Jordan said "many activities in New Zealand carry little or no regulation".
"I have a major problem with this," he said.
"If anyone wanted to, say, start up a new activity tomorrow going down a river on your head, it would be permissible.
"I have had it thrown at me that because New Zealand is a small country, the money is not there to regulate [all adventure tourism]," he said.
He suggested a solution might be a levy on participants to pay for regulation enforcement costs.
Mr van der Splinter said the MNZ investigation had found several steps Mad Dog could have taken to manage hazards on the river that day.
They included ensuring all guides carried throw ropes and knives - as per industry standards - correctly identifying hazards and taking action to mitigate them, using personal water craft to help manage groups on the river and making sure clients were properly informed of inherent risks in the activity.
Most operators were responsible and operated at the very highest level of safety standards, he said.
Mr Jordan hoped "promises" there had been changes made for the better would be followed through.
"We have got to get something out of this, otherwise Emily's death would be for nothing," Mr Jordan said.
