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Bike’vember is a bike-focused festival that will run through November, trying to encourage sustainable transport.
Co-ordinator Jo Guest said the festival would be a great opportunity for people to get on their bikes and enjoy the environment in the Upper Clutha.
"Small towns like Wanaka and Hawea have such great biking facilities and active populations," Ms Guest said.
"... We are hoping Bike’vember will get the community out on their bikes."
As part of the festival, people would be able to pledge to travel by bike, foot or other non-motorised transport during November, she said.
Participants would be given a "passport", which would be stamped whenever they attended one of the events during the festival, she said.
"This is the Upper Clutha’s opportunity to come together to celebrate people-powered travel and make it part of our everyday lives."
Events planned for the festival include a bike-in movie screening, skills clinics and a breakfast ride to launch Bike’vember.