The skifield operator's 3 Peak Pass, which provides unlimited skiing at its Queenstown ski areas Coronet Peak and the Remarkables as well as Canterbury's Mt Hutt, released the $599 pass on Thursday.
It is the same price as the equivalent pass for the 2016 season, which was the biggest change to the company's pricing strategy in 15 years.
It was $400 less than the 2015 season pass and $300 less than the 2015 pre-season pass for the two Queenstown fields.
Chief executive Paul Anderson would not provide the Otago Daily Times with numbers but said there was ``substantial growth'' in earlybird season pass sales for the 2016 season.
He hoped for an even bigger uptake this time because of the popularity of four-day lesson packages this year that he thought got more residents ``hooked'' on the sport.
Lower prices for season passes and packages had brought many locals back into skiing, and, combined with the advent of night flights, had attracted new business from Aucklanders and Australians, he said.
Age group passes are also largely unchanged, with 7 to 17-year-olds and 65-year-olds and over paying $399. Tertiary students pay $419, while children aged 5 and under pay $20.
