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Professional videographers will seek out the material, not just sit by a tripod passively recording. They will let the camera be the active observer to make the viewer feel part of the action rather than simply an onlooker, capturing the "feel" of a wedding in a way no other medium can. Once the footage has been gathered they will edit, edit and edit!
Some videographers put the full ceremony and speeches in separate chapters at the end of the DVD and a shorter form in the main video, which keeps everybody happy.
Some put out a trailer of stills or short segments. Each videographer has his/her own style, just as professional still photographers do, and it is advisable for couples to view examples of their work - preferably of a wedding - if they are at all uncertain as to who to choose.