Coupland's Bakery has shut up shop in Dunedin North. Photos: Gerard O'Brien

Coupland's Bakeries has closed the doors of its North Dunedin store, citing poor performance.

When contacted this week, managing director Lance Coupland said the main reason for the closure was the lease for the building was up for review and he did not believe the site had ever met the company's expectations.

Given rising costs, there was no room in the company "to have an arm of the business dragging the chain", Mr Coupland said.

Nine staff had been employed at the store, five of whom had been deployed to other Coupland's stores.

Tenants in a neighbouring flat show their reaction to the closure.

The company's other two Dunedin stores, in Kaikorai Valley and Andersons Bay, were "going very well".

Both would go through a brand refresh and have some renovations done.

Overall, the company was on the "front foot" and going into reinvestment mode, making significant reinvestment in both manufacturing and retail.

Two new stores would open in Christchurch over the next 12 months, he said.