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Harraway and Sons Limited takes the opportunity to whole-heartedly thank its valued farming partners for their recent help in maintaining oat supplies and keeping the nation fed in these truly challenging times. In short – you are legends!
Harraways is New Zealand’s only remaining commercial oat mill. Its brand story began within the southern gold rushes of the 1860s. The company is still privately owned and proudly mills its locally farmed, high quality oat range from its original Dunedin based mill-site.
Having milled local oats for over 150 years, it has been 100% focused in this area since the early 2000s. Even at that time it was becoming increasingly clear that more and more consumers were migrating to consuming higher value plant-based foods and less meat in their diet. This trend has intensified into the 2020s, as health and environmental concerns have increased around a diet high in meat.
Oats overall are undoubtedly one of the classic comfort foods. This combined with great value for money mean that oats have been a staple plant food for countless generations.
In addition, Harraways is continuing to market new ways of enjoying its oat range. For example, the Harraways website showcases how to make a mushroom risotto for dinner using its 500g Steel Cut oats rather than the normal Arborio rice. For nutritious, tasty, and innovative oat food ideas – Kiwis can now head to www.harraways.co.nz, or follow the Harraways Facebook and/or Instagram pages each day.
Whether it’s looking after Kiwis’ heart health with the plant sterol fortified Harraways Oat-activ® range, or getting Kiwis going with its quick cooking, easy-to-serve sachet range that delivers maximum flavour at breakfast time – Harraways has New Zealand homes covered. Their products are the complete home-grown choice in oats – supporting locals from farm to plate.