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The recent Budget has suggested a positive outlook for New Zealand's economy, with expectations of returning to surpluses by the 2028/2029 financial year. However, businesses have faced challenging periods since the COVID-19 pandemic, with recovery proving difficult for the tourism, agriculture, and construction industries, which contribute significantly to the nation's gross domestic product (GDP).
The country's economy is on the right track. Still, ongoing global geopolitical tensions have created additional obstacles to businesses' ability to reach growth targets. Surging energy prices are impacting costs. Economic and social unrest, both internationally and domestically, also affects businesses and threatens their ability to operate efficiently.
Considering the current circumstances, operational continuity is the key for many of the country's organisations amid increasing volatility. Leaders have shifted their growth strategies to ensure resilience against growing concerns, risks, and threats, taking measures that help New Zealand businesses adapt and overcome the challenges of the last few years.
Operational Challenges
Deloitte recently published a report focusing on New Zealand's stalling productivity, using the country's widely publicised infrastructure deficit as a case study. Construction, one of the largest industries, is seeing minimal productivity gains due to underinvestment, dramatic cost increases, and slow labour deliveries.
Strong employment growth in construction suggests that business demand remains. However, achieving revenue targets in the industry will remain difficult if bottlenecks and inefficiencies persist. The government itself has acknowledged these issues, citing the need to solve "complex and inefficient resource management and regulatory processes."
Despite New Zealand's distance from geopolitical hotspots, external threats such as espionage and sabotage have recently become significant risks to New Zealand businesses, highlighting the need to protect operational integrity. Many of the nation's prominent organisations depend on strong international relations and networks to function, meaning any disruptions or interference can have a significant impact on operations.
Ultimately, many of New Zealand's business challenges stem from a limited ability to scale and adapt to an ever-changing operational environment, especially as seen during the post-pandemic recovery. Business leaders will need to consider strategic shifts and innovative solutions to help bolster operational continuity and improve productivity.
Strategic Shifts Through Technology
Operational continuity is a business strategy that minimises downtime, maintains productivity at respectable levels, and promotes resilience against unforeseen events. Given the aforementioned bottlenecks faced by New Zealand businesses, such a strategic shift can be crucial to enhancing operational capabilities.
Integrating advanced technologies has been a vital part of operational continuity worldwide, including hardware and software assisted by artificial intelligence (AI), enhancing a business's abilities to scale and adapt to a rapidly evolving operational climate. They have supported faster, more accurate data-driven decision-making to overcome the bottlenecks and inefficiencies that burden New Zealand's productivity.
Again, using the construction industry as an example, technologies such as PTZ CCTV cameras can help overcome the highlighted productivity challenges. Beyond traditional security use cases, they can be a catalyst for building operational continuity through the real-time processing and analysis of visual data.
When research cites complex processes, high costs, and slow delivery as core reasons for productivity losses, data can be crucial for providing continuous solutions to these challenges. Improved visibility into a construction site can help leaders better understand bottlenecks and provide more comprehensive oversight of business operations.
The results can help achieve the operational continuity that has become so important to New Zealand's business success. Leaders and stakeholders can continuously optimise processes and resource management and address inefficiencies that lead to slow deliveries and growth burdens. AI-assisted analytics in such technologies can help improve risk detection and support improved decision-making.
Becoming a More Resilient Business
The characteristics of such technologies can benefit New Zealand businesses across all industries. The recent productivity-focused Budget provided strong evidence that implementing AI tools can improve bottom lines, with organisations that have adopted them seeing an average 4.3% increase in revenue per year.
Where operational continuity has become imperative for overcoming productivity challenges, these technologies should be a core component of business leaders' strategic shift. Tools that mitigate risks, improve visibility, create certainty, and optimise performance should be a priority for adoption.
Enabling the scalability and adaptability required to address increased operational risks and threats in the coming quarters will require innovative solutions. Implementing such technologies can help New Zealand businesses build more resilience and begin to claw back on the mounting productivity challenges hindering growth potential.
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