Highlanders team manager Greg O'Brien said players and management wanted to "play a small part" in ending family violence and approached organisers to see what they could do.
"As potential role models we want our young men to be able to say its not OK if they come across violence in our families or our friends families.
"I hope by joining forces with White Ribbon we are bringing some awareness to the issue, and hopefully turning that awareness into action," he said.
Co-ordinator Rob McCann said the Highlanders were providing an excellent example of how men could take part in the movement to end family violence.
He met some of the team on Wednesday, when they spoke to former offenders, and met the rest of the team on Thursday when Lesley Elliott shared daughter Sophie Elliott's story.
Family violence-related offences in the Southern Police district rose 13% in the year to June 2009, to just over 3000 offences, Mr McCann said.
However, it was not all bad news, as awareness campaigns such as White Ribbon and It's Not OK resulted in more people reporting cases of violence, and police had improved their reporting procedures and increased their focus on family violence cases.
The White Ribbon campaign will be at Carisbrook tonight, when the Highlanders play the Lions, as the match day charity, handing out ribbons and providing information.
• Sophie Elliott was stabbed to death by her former boyfriend Clayton Weatherston in January 2008. In September last year, he was sentenced to life imprisonment, with a minimum non-parole term of 18 years.
