Gil Abercrombie will participate in the China Frontline Training Roadshow and Kiwi Link Greater China workshops organised by Tourism New Zealand.
She and other delegates of the Kiwi Link event will spend a few days in the city of Wuxi, near Shanghai, from October 22.
They will inform more than 50 Chinese travel company representatives about tourist attractions and opportunities in New Zealand.
Ms Abercrombie said it was an opportunity to make sure Dunedin was not ignored by Chinese visitors.
''It's all about pushing Dunedin's profile and making sure we are up there for the burgeoning Chinese market. Hopefully, we stay alongside whatever increases there are in the market's size, and continue to maintain or improve our market share,'' she said.
The Frontline Training course will be held in Shanghai, Beijing, Guangzhou and Hong Kong from October 25 to November 1.
It will also give New Zealand delegates the chance to market New Zealand and its various regional activities to Chinese tourism wholesalers and retailers.
Ms Abercrombie said Tourism Dunedin had prepared special itineraries for Chinese travellers, which included information about which attractions and activities offered Chinese language options for visitors without interpreters or translators.
She asked any Dunedin tourism operators with new or improved Chinese language options to contact her in the next few weeks so she could provide the most updated information to both travel whole-salers and retailers in China.
Most tourism professionals in Dunedin were ''keen'' to adapt to the growing Chinese market, despite the South Island receiving considerably fewer visitors from China than the North Island, she said.
''It's difficult because we have yet to see the huge numbers of Chinese they get in places like Rotorua and Auckland, so operators have to weigh up how much money they invest in Chinese language options.
''It's the chicken or the egg scenario: do you adapt to a market you can see or do you adapt hoping to see that market?''
Feedback from Chinese travel professionals to date indicated Tourism Dunedin had better information available to Chinese language speakers than other regional tourism organisations in the South Island, Ms Abercrombie said.
Tourism Dunedin was also represented at a similar trade event in Perth recently.
It was organised in conjunction with Tourism New Zealand and was aimed at raising the profile of the South Island as a suitable destination for Western Australians. Air New Zealand will start direct flights between Perth and Christchurch in December.
