Dunedin's Fortune Theatre will be one of three arts organisations to take part in a programme providing guidance and expertise in online marketing.
Along with the Auckland Theatre Company and the Auckland Arts Festival, the Fortune Theatre will take part in Creative New Zealand's Optimise programme, which was developed in response to an identified need in the sector for advice, guidance and best practice principles in online marketing.
The programme aims to assist the organisations develop online capability and marketing skills for engaging audiences, through one-on-one coaching, workshops and "webinars" with online marketing consultant Vicki Allpress Hill, from The Audience Connection.
Fortune Theatre marketing and communications manager James Higgs said it was hoped to develop an online strategy which would help the theatre move forward in a well-structured and savvy way.
"We have just secured a sponsorship for the redevelopment of our website and it is timely to align a new online strategy with this redevelopment project. As part of this online strategy, Fortune Theatre's ambitions include expanding their geographical reach [Otago and Southland], developing a larger and more informed theatre community, and increasing attendance and engagement with students and young professionals."
