Positive outlook for Tourism Dunedin

Tourism Dunedin chief executive Jan Hindson. Photo by Sam Henderson.
Tourism Dunedin chief executive Jan Hindson. Photo by Sam Henderson.
Tourism Dunedin says it is taking a more positive view of the downturn in the tourism industry than Destination Queenstown.

Reporting to the Dunedin City Council's economic development committee yesterday, Tourism Dunedin chief executive Jan Hindson said she took a ‘‘more pragmatic, long-term approach".

She referred to the downturn as just ‘‘part of the life-cycle'' of the tourism industry.

Two weeks ago, Destination Queenstown chief executive David Kennedy painted what was described as a ‘‘gloomy picture'' of a resort, with an increasing number of commercial beds facing two years with ‘‘little or no growth''.

Committee chairman Cr John Bezett said reports from Queenstown were overly negative.

Ms Hindson said after five record years, growth was slowing because of tougher economic times and ‘‘red hot'' competition from the latest ‘‘hot spots''.

However, Dunedin was still forecasting growth and did not face the same issues as Queenstown.

She believed the downturn in tourists from long-haul markets, such as North America and Britain, would show up the importance to the city of tourists from Australia.

‘‘The Air New Zealand brand flying direct into Dunedin has perhaps even more significance in these current conditions.''

She noted that tourists from China were keeping New Zealand's ‘‘inbound'' numbers up but the benefits were mainly to Auckland and the airlines.

Chinese tourists generally spent three days in the country, were charged to walk over the Auckland harbour bridge, were charged to walk on a beach and did not get far beyond Auckland and Wellington.

She described it as ‘‘a market with a problem'' and believed it would be a long time before it brought benefits to Dunedin.

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