A survey of nearly 10,000 Consumer New Zealand members has ended in victory for home appliance and technology store 100% Appliances.
The company has been awarded Consumer NZ's 2015 People's Choice Awards.
Mitre 10 was runner-up.
The survey saw 9555 Consumer New Zealand members rate retailers on price, range, point-of-sale and after-sale service. Consumer NZ also asked how likely members would be to recommend the stores.
Comments from those taking the survey suggested friendly, helpful patient customer service were hallmarks of good retailers.
Respondents disliked "pushy" sales people, Consumer NZ said.
Sue Chetwin, Consumer NZ chief executive, said she was pleased to see "a big-box retailer like Mitre 10 show it could win the battle for people's hard-earned cash through good customer service".
Ms Chetwin said 100% Appliances beat out much bigger stores in "just about every category".
Consumer NZ said 100% Appliances "was specially honoured" to receive an ward from trusted "loyal customers."
The consumer group said Mitre 10 chief executive Neil Cowie also voiced his pride at his company's good placing.
MOST RECOMMENDED - HOME APPLIANCES/TECHNOLOGY
Mighty Ape 72%
Magness Benrow 70%
100% Appliances 68%
LEAST RECOMMENDED - HOME APPLIANCES/TECHNOLOGY
Godfreys 33%
Placemakers 31%
Dick Smith 29%
MOST RECOMMENDED - HARDWARE/DIY/AUTOMOTIVE
Hammer Hardware 55%
The Tool Shed 50%
Mitre 10 49%
LEAST RECOMMENDED - HARDWARE/DIY/AUTOMOTIVE
Super Cheap Auto 40%
The Warehouse 38%
Placemakers 33%
