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A man has died after a car plunged 150m down Te Mata Peak in Hawkes Bay.
Emergency services attended the incident shortly after 10am at the Havelock North park this morning.
St John Hawkes Bay district operations manager Stephen Smith confirmed the man's death.
"All we can say at the moment is a car that has gone off the road up there and we can confirm that ambulance staff, fire and police have attended," he said.
"One male is deceased from that incident."
The matter was being dealt with by police.
In November a man survived a 200m plunge in a vehicle from the same peak.