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The Palmerston and Waihemo A&P show is to expand to a two-day show.
A Sunday equestrian day will be held following the annual A&P Show.
The two-day event is to be held on February 6 and 7.
The 133-year-old show also has 12 new committee members and show day volunteers.
Renowned horseman Jackson Holloway, of Cromwell, will also demonstrate his handling techniques and focus of safety with a range of horses, drawing upon the teachings of trainers such as Ray Hunt.
Events for the day include Riding for the Disabled, fluffy corner, quadrant dressage, heavy horses, jumping and hunter classes, and teach a boy to ride, a secondary school event in which girls will impart their knowledge to encourage boys into riding.
Food stall vendors and other stall holders are being invited to attend both days.
The cowboy challenge is expected to be a highlight where riders can show off their ability in an obstacle course that may involve jumping, gates, rope work and first aid response.
Society president Paul Mutch said the equestrian day arose from "so many ideas being put to our committee''.
"We wanted to find a way of accommodating the enthusiasm and passion of the community.''
The beauty of A&P shows was the opportunity to capture the special character of the region they represented, and Palmerston was a paradise for horse enthusiasts, Mr Mutch said.
"This year, we realised there were equestrian activities happening in the community that were far broader than we had traditionally catered for.
"We wanted to celebrate this, and create a genuine opportunity for competition and participation.''