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Alongside the All Blacks, Queenstown takeaway outlet Fergburger came out tops last weekend, being named by The Daily Telegraph as one of the best things about a World Cup in New Zealand.
Rugby writer and former England rugby team member Paul Ackford mentioned the burger bar in his Rugby World Cup 2011 review last weekend.
Fergburger cropped up alongside the RWC volunteers, Kiwi flat whites, the atmosphere of the smaller venues, New Zealand's adoption of second teams and the range of weather and pitch conditions.
The mention took Fergburger general manager Barry Smith by surprise.
"It's pretty special. It's very humbling to be honest. I was not expecting that, at all," he said on Monday.
"The Irish and English teams obviously really enjoyed it, and we got a lot of publicity from Brian O'Driscoll and the Irish, who were all really nice guys. It's good for Queenstown and it's really good for us, as well."