Prime Minister John Key will be one of several notable tourism industry players to attend Trenz in Queenstown next month, organisers say.
Mr Key as Tourism Minister was scheduled to attend the final day of the international travel trade show on May 10. The Southern Lakes plays host to Trenz, or Tourism Rendezvous New Zealand, organised by the Tourism Industry Association in the Queenstown Events Centre, to begin on May 8.
Delegates will get the chance to hear guests invited as part of the Auckland Airport International Speaker Series.
The morning briefings will focus on selected Asian growth markets.
"They present another opportunity to ensure delegates leave Trenz with fresh ideas and knowledge to build their businesses," association spokeswoman Ann-Marie Johnson, of Wellington, said.
"International travel out of Asia and the Pacific is forecast to grow more quickly than any other region over the next 20 years, fuelled by economic growth, a fast-growing middle class and a strong desire to travel."
Speakers at the podium will include Trevor Lee and Lilly Choi-Lee, of TravConsult. On May 8, the specialists in international customer service and tourism development will help operators better understand and sell to the new international markets, including China, India and Indonesia.
David Taylor, New Zealand's Ambassador to Indonesia and to the Association of Southeast Asian Nations, will be sharing insights into key markets from a tourism perspective.
Mr Taylor will be followed on May 9 by David Chalklen, of Vocanic Indonesia, on social and digital media.
Pierre Gervois, a leading consultant on Chinese outbound tourism, will return to Trenz on May 10 to provide insights into targeting the new generation of affluent outbound Chinese travellers. He will be joined on the day by Ken Dong, of Razorfish, in China, who will also discuss social and digital media.
