‘Wheels’ brought in $30m to area, report shows

Wheels at Wanaka celebrated Caterpillar vehicles at its Easter show this year. PHOTO: GREGOR...
Wheels at Wanaka celebrated Caterpillar vehicles at its Easter show this year. PHOTO: GREGOR RICHARDSON
After bringing in a record crowd of 65,000 for its final show at Easter, Wheels at Wanaka’s economic report reveals it brought in $30 million to retailers, hoteliers and Wānaka’s township.

The charitable trust which runs the event this week announced the community groups which would receive funds from the event, with $200,000 being handed out.

They include volunteer groups and events such as Wānaka Rotary, Wānaka Fire and Emergency Volunteers, Warbirds Over Wanaka and the Mount Aspiring College Parents Association. The trust made grants to more than 30 groups.

"This is exactly why the event was established — to bring people together and give back to the community that makes it all possible," Wheels at Wanaka general manager Allan Dippie said in a statement yesterday.

Held over three days across the four-day weekend, the two-yearly Wheels at Wanaka event attracted more than 5000 vehicles, making it the largest all-vehicle show in Australasia.

Post-event surveys and statistical analysis revealed this year’s event contributed $30.3m to the local economy — an impressive jump from the $19m generated in 2023. This significant economic impact underscored the value of the event not only as a community celebration but as a major driver of regional prosperity, the statement said.

"To be in a position to donate over $200,000 is an extraordinary result and an incredible reflection of the hard work of our volunteers, the generosity of supporters and the passion of vehicle enthusiasts across the country," Mr Dippie said.

Allan Dippie. Photo: ODT files
Allan Dippie. Photo: ODT files
The $200,000 will be spread across 22 vehicle and machinery clubs, seven local clubs for volunteer services and 38 local community groups and organisations.

The donations will support a range of diverse initiatives, including vehicle clubs and vintage machinery preservation, youth development, health services, sports clubs, support organisations, environmental causes and community resilience.

Event organiser Colleen Nisbet said it had reached out to a diverse range of recipients, with a particular focus on supporting local youth and the many community organisations that did incredible work — often with limited resources and challenging fundraising prospects.

The charitable trust would continue, she said.

"Although this was the final Wheels at Wanaka event, we’re committed to keeping the charitable trust active.

"Our goal is to provide ongoing annual support for the community through future events and initiatives.

"We have both the drive and the capability to continue encouraging events that raise funds and support the people who make this region such a special place to live." — APL