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There were two tourism companies featured in the exhibition, "but Lake Wanaka Tourism does a huge job of promoting tourism, so I thought I would try to help some of the other guys who don’t usually get the marketing and promotion".
Ms James said she researched the companies during Alert Level 4 "to find a really good mix" and took the photos over two-weeks during Level 2 restrictions.
Ms James said all the photography was done for free, a local builder made the steel framing free and a local Wanaka company made the signs very cheaply.
The Queenstown Lakes District council funded funded the hire of the grounds.
Ms James said she has received "great feedback" on the exhibition with people telling her "they had no idea many of those businesses even existed".