The Star Home Show puts your business directly in front of people who are still planning, still investing, and actively looking for ideas and solutions for their homes. That’s one of the many reasons businesses should exhibit at this year’s event.
“Building and home projects involve high cost and risk. Meeting businesses in person, seeing materials, and asking questions removes hesitation in a way websites and social media can’t,” Home Show sales manager Marissa Stephen said.
“The Star Home Show creates that connection. It allows both a business brand and the person representing your company an opportunity to demonstrate expertise, showcase your products or services in a tangible way, and stand out from competitors who may be scaling back their marketing efforts.
“They want to see, touch, and speak to real people before making decisions. A home show gives you the chance to build that trust instantly – something no advertisement or website can replicate.”
The Star Home Show gives your business a rare opportunity to stand directly in front of motivated customers who are actively looking for solutions, inspiration, and trusted providers. A business is able to showcase what’s hard to explain online.
Said Stephen: “These aren’t passive audiences. They’re motivated homeowners, comparing options, asking questions, and deciding who they trust.
“If you’re not there, your competitors are having those conversations instead. That creates a rare opportunity: less noise, more attention, and a stronger presence for those willing to show up.”
Ultimately, showing up when others hesitate sends a powerful message: Your business is stable, committed, and ready to serve.
“Often, it’s also when many businesses pull back. Put simply, tough times aren’t when you disappear. They’re when you show up, stand out, and secure the work that others miss,” Stephen said.
“Many of our long-standing Canterbury businesses who exhibit at our show know this and are still here because of smart marketing when times get tough over the years.”
Exhibiting signals confidence, stability, and commitment – qualities customers actively look for when choosing who to work with.
“You build local brand recognition quickly. Even if someone doesn’t buy immediately, they remember who they met. That familiarity often turns into future enquiries or referrals,” Stephen said.
Tough times also reshape buying behaviour.
“All of us are product consumers who are now doing more research, comparing more options, and taking longer to decide where and when we are spending. This means being present at a well-attended event keeps your brand top-of-mind during that decision-making process. Even if customers don’t purchase immediately, the relationships and impressions you build can translate into future business,” Stephen said.
“Importantly directly dealing with customers means a business gets valuable ‘real-time’ feedback from your market.”
Because your next customer isn’t scrolling – they’re walking the floor, ready to plan their next move. Make sure your business is there to greet them at The Star Home Show, June 26-28, Wolfbrook Arena, Addington.
