Aleph Beauty

Changing the way you see your beauty collection Finally, a sustainable makeup brand that’s as nourishing as it is effective. Aleph provides luxury without harm – enhancing natural beauty with ingredients that are better for your skin and the planet.

Healthy skin is the first step to looking your best. So why should your makeup undo a great skincare routine with skin-damaging ingredients? Why not choose a cosmetics range that actively supports and enhances your skin for a smoother, more glowing appearance.

Aleph was created to enhance natural beauty in a way that’s better for us and the earth. That’s why every Aleph product works double time to achieve gorgeous results. Lasting formulas enhance natural features in the moment, while active nourishing ingredients work to improve skin health over time.

Powerful ingredients such as totarol, candelilla wax and raspberry ketone together form mindfully crafted, skincare-infused formulas. Each product in the Aleph collection serves a distinctive skincare purpose – from helping minimise the appearance of pores to promoting fuller, longer lashes.

The cosmetic industry as it stands is damaging not only skin health, but also our planet. Aleph believes that the earth’s environment connects us all – oceans, land, animals and people.

Harming one is harming them all. That’s why Aleph is committed to sustainable packaging, using materials like glass and aluminium, and keeping the entire collection microplastic-free and vegan.
Proactive beauty crafted sustainably – that’s what surrounds the luxurious, effective power of the Aleph collection.

Aleph’s founder Emma Peters spent two decades working as a makeup artist, and her vision for Aleph is a totally customisable collection that allows wearers to mix their own colours and textures. Explore this shade matcher on the Aleph website to discover which award-winning Concealer/Foundation is the right tone for your complexion.

Designed to be more compact than most conventional brands, the Aleph collection has been created to give the wearer limitless options while minimising waste.

Featuring at iD Dunedin Fashion Week

As the supplier partner for iD Dunedin Fashion, Aleph makeup will be on stage and behind the scenes alongside some of the biggest names in New Zealand fashion.

There will also be an opportunity to meet Aleph founder Emma Peters in an exclusive presentation at Aleph stockist Well + Being. Emma will discuss how the Aleph collection has been designed for sustainability, versatility, and skin health – and it will change the way you see beauty products.

“The entire range works synergistically together, in what I call makeup alchemy. It’s about expanding the capability of each product depending on how you apply it or mix it” – Emma Peters, Founder of Aleph

Join Aleph at iD Fashion Week:
“Introducing Aleph Beauty” Session - Saturday, April 1.
Accessing the full potential of makeup shouldn’t require dozens of individual products. Wearing makeup shouldn’t sacrifice your skin’s health. And experiencing luxury shouldn’t harm the planet. That’s the power of natural, skincare-infused makeup.

Aleph is leading the New Zealand beauty industry towards a sustainable future, one nourishing product at a time.

Follow Aleph’s journey at iD Fashion Week through their social channels here or their online journal here.