Coca-Cola's new water brand, Kiwi Blue Eco-Twist, claims to use the lightest plastic recyclable bottle for water in New Zealand and you can twist the empty bottle so it takes less room in landfill.
It will reduce the weight of plastic Coca-Cola uses, and presumably goes to landfill, by 74 tonnes, Coca-Cola's marketing manager says.
It's all aimed to make you feel good about consuming more and letting you think you are being green.
Of course, those who are really concerned about the environment will use water bottles they can refill from the tap instead of buying and throwing out bottles each time they want water, however light and twistable they are.
