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Dunedin could add to its reputation as the Edinburgh of the South, with plans to host a "Dunedin Tattoo", with performers from around the world.
Carisbrook Stadium Trust officials have begun discussions with a as yet unnamed promoter and organiser to develop a programme for the event, to be held at the Forsyth Barr Stadium in 2011.
The promoter has also begun talks with a retired director of Scotland's Edinburgh Tattoo, trust officials said.
The Edinburgh event is held annually, and attracts crowds of 217,000 over a three-week season, and a television audience of 100 million.
Details of the concept are included in the trust's latest stadium progress report, to be presented to the Dunedin City Council meeting on Monday.
The report also said expansion of the Super 14 rugby tournament, into a Super 15 competition, was expected to boost the stadium's finances, as could A-League and New Zealand Football football matches.
Trust officials had contacted the Football Federation of Australia, Football South and the Otago United Football Club - as well as earlier approaches to the Wellington Phoenix - about hosting A-League and other matches at the stadium.
New Zealand Football had also indicated its desire to continue the national league, and the need for an Otago team, the report said.
"[Soccer] is a growing sport both in New Zealand and Australia and we need to ensure we are well positioned to benefit from this growth," the report said.
Trust officials were in talks with the Otago Rugby Football Union to explore ways of advancing commercial opportunities, the report said.
"We are developing with Otago Rugby a plan around spectator attraction and the use of the [Rugby World Cup 2011] to re-engage fans."
The trust was also exploring possible tenancies at the stadium involving Sport Otago, the Otago Rugby Football Union and Soccer South.