A winter marketing campaign attracting domestic visitors to Dunedin is paying off for those involved.
Tourism Dunedin printed 75,000 promotional fliers, which were distributed to letter boxes throughout Christchurch and other parts of the lower South Island in mid-May.
A further 5000 promotional fliers went to restaurants, cafes and visitor centres, and advertising appeared in print and digital media.
Dunedin accommodation and tourist attraction providers invested in the "Curious and Beautiful" campaign, which was the first of its kind for the city.
In the campaign's first month Tourism Dunedin's website was visited 44,437 times.
The midwinter carnival, international science festival and Cadbury carnival were key features of the promotion, and accommodation packages for families were offered accordingly.
Tourism Dunedin did not disclose the amount spent on its campaign, but chief executive Hamish Saxton said the return made it worthwhile. Investors were also pleased with the resulting increase in winter bookings.
Accommodation managers Dean Nicol and James Lund said winter was otherwise a quiet time, so extra bookings were appreciated and they would consider investing in future promotions.
