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Instead of the controversial Wellywood sign, a massive All Blacks sign will welcome visitors flying into Wellington Airport during the Rugby World Cup.
But after the tournament it's back to square one, with a competition being launched today to find a sign for the Miramar Peninsula Wellingtonians are happy with.
In March last year, the Wellington Airport company announced plans to erect a Hollywood-style Wellywood sign on a hillside next to the Miramar cutting, but after a public outcry the company retreated and appointed a panel to look at other options.
The All Blacks sign, more than 40m-long, would be installed on the next calm evening, the company said.
"There will be more international visitors passing through Wellington than ever before over the coming weeks and this is an unmissable opportunity to let them know just how excited we are about the tournament and how supportive we are of the All Blacks," Wellington Airport chief commercial officer Matt Clarke said.
New Zealand Rugby Union chief executive Steve Tew said the sign was an innovative way of showing the region's support for the All Blacks.
People have until October 9 to put up ideas to challenge Wellywood for the prime position on the Miramar Peninsula.
The panel will choose up to eight ideas which will be put up for public vote.
The two ideas that receive the most votes will go up against "Wellywood" in a final vote.