National has unveiled its second election billboard, highlighting the party's "youth guarantee" policy.
The advert, unveiled by leader John Key in Wellington today, features a two-part message on a sky-blue background.
It says: "Get them into training" in bold lettering, followed by "not into trouble", written in a tagging-style scrawl.
National's youth guarantee policy would offer 16 and 17 year-olds who have left school free access to polytechnics, wananga or private training schools to attain school-level qualifications.
Teens not in work or school, who did not take up the training, would not be eligible for a benefit.
Mr Key said New Zealand's future relied on its youth, but many were leaving school without qualifications.
"Far too many young people are not in education, training, or work -- in fact, more than 25,000 aged 15 to 19."
But Education Minister Chris Carter hit out at National's youth guarantee, saying it was shallow compared with the Government's schools plus initiative, which was more comprehensive.
Under that initiative students under 18 would be prevented from leaving school unless they were moving into some form of education or training.
National's first billboard, unveiled on Monday, said: "Wave goodbye to higher taxes, not your loved ones" in bold letters, with "choose a brighter future, party vote National" below it.
It met a lukewarm reaction from advertising experts, who said it was confusing and took too long to understand.
