The new store sits alongside the newly opened Hilton Queenstown and Kawarau Hotels, and as well as servicing the needs of locals heading to nearby ski areas, offers the ultimate "room service" rental for guests.
The new 120sq m store features a recycled timber floor and an internal stone schist wall, reflecting a relaxed Central Otago style.
Browns co-owner Kris Vermeir said offerings in the Kawarau Village store would replicate stock in its central Queenstown retail and rental stores.
The company also operated a store in Newmarket, Auckland, so customers could visit that outlet, get fitted for equipment before arriving in Queenstown and pick it up at the resort.
"Once equipment has been correctly fitted, it's recorded on the rental computer system in both Auckland and Queenstown, so repeat customers can order the same gear from one season to the next.
"We will also have full tuning services at the Kawarau Village for guests or locals, which is a great service to be able to offer, as it means no trips into central Queenstown to get skis and boards waxed or tuned," he said.
Through winter, the store would also offer bike-tuning services for keen bikers who used the nearby Kelvin Heights track.
It will be the first time Browns' sister store Vertigo Bikes has operated through winter.
In summer, Vertigo Bikes will take over the Kawarau Village store, offering a full range of rental bikes and gear.
Mr Vermeir said opening the new store represented a significant investment for the company, especially at a time many retailers were experiencing a downturn in activity.
"However, the opportunity to establish ourselves in this unique location was one we felt we could not pass up," he said.
