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Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand campaign, featuring Queenstown and Glenorchy, won the award for ''world's leading destination marketing campaign'' in the World Travel Awards 2012 grand final in New Delhi on Wednesday.
Award winners were decided by tourism professionals in more than 171 countries across the globe, including travel agencies, tour and transport companies and tourism organisations. Tourism New Zealand chief executive Kevin Bowler said it was a ''huge honour'' to win the category.
''Through our new 100% Pure New Zealand campaign we aim to leverage the attention that New Zealand will receive by starring in these movies, and convert that attention into travel,'' Mr Bowler said.
The award caps a good year for Tourism New Zealand and the nation, having been voted leading tourist board in the 2012 Australasian World Travel Awards, named the favourite country, worldwide, at the Telegraph Travel Awards and favourite emerging destination, overseas, at the Conde Nast Traveller Reader Travel Awards in India.
New Zealand was also named the top destination for 2013 by Flight Centre Australia.