Treble Cone ready for better season

A Treble Cone winch groomer prepares trails in Saddle Basin yesterday. Photo by Matthew Haggart.
A Treble Cone winch groomer prepares trails in Saddle Basin yesterday. Photo by Matthew Haggart.
Treble Cone staff members sampled their skifield's snow conditions during a mountain orientation tour yesterday, ahead of the field's official opening on Saturday.

The skifield employs about 160 staff, making it one of the largest employers in Wanaka, and many of the returning workers talked about the "superb" early season conditions.

Treble Cone has an opening-day base of more than a metre of snow across all of the mountain.

Treble Cone acting general manager Tim Hudson echoed the chorus of many of the Southern Lakes main skifield operators in describing the early season conditions as the "best in a decade".

The mountain's skiable area looks fantastic.

Winch groomers were busy working in the Saddle Basin, yesterday.

Trails are already well-groomed, in good shape, and the field has 100% coverage, with another 24 hours before opening to the public.

The superb early-season snow conditions are a boon for the new management.

Season-pass sales are up and the skifield's race academy and instructor's courses have more than doubled their registration figures from 2008, Mr Hudson said.

Treble Cone needs to have a good season to ensure its future viability.

A letter to shareholders, issued in February, revealed the extent of its financial problems with a 2008 trading loss of $486,000.

"Unforeseen" capital expenditure upgrades were partly to blame for the trading loss, but the operational faults came on top of a backlash from Wanaka's local ski and snowboarding fraternity.

Significant lift pass and season pass price hikes in 2007 resulted in many Wanaka locals choosing to ski elsewhere, although a readjustment in prices for 2008 saw some return.

Treble Cone's $99 day lift passes remain the most expensive in New Zealand, although Queenstown's Coronet Peak - which is significantly lower in altitude, is reliant upon artificial snow, and has about half of Treble Cone's 550ha of skiable terrain - is close behind at $93.

In March, shareholders of the skifield's parent company - Treble Cone Investments Ltd - were forced to dip into their pockets with a $1 million bailout to help save the field.

A subsequent management and directorial board shake-up resulted in the appointment of Wanaka residents Mr Hudson and Dave Pickard.

The pair have been charged with restoring Treble Cone's "local" reputation and have reinstituted a "back to basics" policy of putting their customers first, in a bid to draw the crowds back.

While Mr Hudson and many of his experienced skifield staff are confident that Treble Cone will turn things around, only time - and an increased sales uptake through the season - will tell.

Management will be hoping their mission to reconnect with Wanaka's local skiing fraternity proves to be as attractive as the bountiful levels of snow and superb early conditions for the mountain's season opening.

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