The Oamaru Public Library and Waitaki Museum & Archive have collaborated to encourage people to get on their bikes.
Librarian Martin Bratina said the campaign, which would run until the end of the month, aimed to "encourage the use of the bike in Oamaru".
Riding down to the museum or library would get a person a stamp on their cycle campaign card, which needed three stamps to be completed.
When full, the card could be entered into a draw for bike-related prizes.
There were also opportunities to get free library rentals on DVDs and new releases, he said.
A scavenger hunt was also set up, offering a reward of a 3-D-printed bicycle keyring.
There was also a display with safety information for cyclists.
Mr Bratina enjoyed cycling and had grown up around it during his childhood in Argentina.
"If more people cycled, it would be a better world."
People of all ages could participate in the campaign.
Waitaki Museum & Archive curator Henry Buckenham said cycling was a "traditional way to get around".
Oamaru had a history with cycling, was also known for penny farthings and was home to explorer William George Grave, who used to cycle to Te Anau to explore Fiordland.
This is the third year the campaign has run.
The campaign also coincides with the Aotearoa Bike Challenge being held this month.