Concert's success will breed success: Davies

Terry Davies.
Terry Davies.
Event promoters would be ''stupid'' to ignore Forsyth Barr Stadium's success in hosting Fleetwood Mac when deciding whether to bring more big acts to the stadium.

Dunedin Venues Management Ltd (DVML) chief executive Terry Davies made the comment yesterday, saying Wednesday night's concert was a resounding success that would help attract more acts to Dunedin.

The stadium's triumph in hosting about 35,000 people was yet more evidence Forsyth Barr Stadium had become one of New Zealand's premier venues for large acts, he said.

''There is no way [the promoters] can overlook us, especially when the artist and the band enjoy the experience and the production guys say `look, it's great to come and work here'.''

DVML was getting better at hosting concerts with every gig at the stadium and Fleetwood Mac's promoter, Live Nation's response to how the night went had been ''glowing''.

Live Nation Australasia president and chief executive Michael Coppel had told him a stadium that could sell 35,000 tickets on a Wednesday night could not be ignored.

While there were no discussions about bringing acts to the stadium during the first half of next year talks had begun about bringing acts in the second half of the year and in 2017.

Ticket sales were meeting expectations for Black Sabbath, which plays at the stadium on April 30.

DVML would be studying figures over the coming weeks to determine the economic impact of Wednesday's concert, which he was sure would be ''quite significant''.

''It was a terrific event for the city. I don't even have to spell out how vibrant the town was [on Wednesday] and probably even the day before.''

vaughan.elder@odt.co.nz

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