Planning to attract women

Jess Gleeson, of Dunedin fashion outlet Carlson, makes the most of George St yesterday, before a...
Jess Gleeson, of Dunedin fashion outlet Carlson, makes the most of George St yesterday, before a Tourism Dunedin campaign to lure women to the city for its shopping, galleries, boutiques and fashion shows. Photo by Stephen Jaquiery.
Forget ladies' night. Dunedin is set to host a ladies' season.

Tourism Dunedin plans to launch a seasonal marketing campaign next February to attract women to the city for autumn.

The campaign will focus on the finer things to be found in Dunedin, including cafes, restaurants, boutiques and galleries, and will make the most of iD Dunedin Fashion Week, which runs March 10-17.

Chief executive Hamish Saxton said the campaign would entice women to the city when its robust fashion industry will be on show.

''Dunedin offers the premium South Island urban experience including retail, bars, restaurants and cultural experiences. We are aiming to appeal to women from regions outside Dunedin including the wider Otago, Southland and Christchurch/Canterbury areas,'' he said.

Campaign organiser Justin Cashell, of Tourism Dunedin, contacted industry operators about the campaign this week.

''We will be hitting the ground running when the new year begins. The campaign will be looking to lure ladies to visit Dunedin,'' he said.

Retail outlets are in line to benefit.

Carlson multi-site manager Vanessa Anderson said Dunedin always hadits own fashion outlook, partly due to the city's isolation.

''With so many talented new designers emerging from the Otago fashion school ... Dunedin's boutiques offer a wide selection of home-grown labels,'' she said.

Carlson had featured in all iD Dunedin Fashion Shows and it was one of many ''must-see'' fashion boutiques in the city, she said.

rosie.manins@odt.co.nz

 

 

Add a Comment

Our journalists are your neighbours

We are the South's eyes and ears in crucial council meetings, at court hearings, on the sidelines of sporting events and on the frontline of breaking news.

As our region faces uncharted waters in the wake of a global pandemic, Otago Daily Times continues to bring you local stories that matter.

We employ local journalists and photographers to tell your stories, as other outlets cut local coverage in favour of stories told out of Auckland, Wellington and Christchurch.

You can help us continue to bring you local news you can trust by becoming a supporter.

Become a Supporter