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From November, the airline would almost double its capacity to Queenstown compared with the previous year, Air New Zealand deputy chief executive Norm Thompson said.
Addressing delegates at the Tourism Rendezvous New Zealand (Trenz) conference in Auckland yesterday, Mr Thompson singled out the town as showing "positive signs".
"Some routes in particular are showing very positive signs, with Queenstown capacity up 88% over the same time a year ago."
Mr Thompson told the Otago Daily Times there was a perception in the market Queenstown was just a winter destination.
"However, this [increase in flights] is demand-driven."
In an effort to capitalise on greater interest in the resort, flights from Melbourne, Sydney and Brisbane would increase during the November 2010-March 2011 period, he said.
The airline would work with regional tourism organisation Destination Queenstown to market the town across the Tasman, Mr Thompson said.
"That is part of our commitment with them. We want to put bums on seats; they want to put [more people] in beds."
Destination Queenstown chief executive Tony Everitt said it "wonderful" to be the only destination singled out by the airline at the tourism conference, which was attended by more than 1200 delegates.
The extra flights over the summer period would build on what was expected to be a bumper winter, he said.
2009: One per week mid-December to end of January.
2010: Two per week from mid-December to end of January, and one per week in February and March.
2009: One per week mid-December to end of March.
2010: Two per week mid-December to end of January and one per week in February and March.
2009: Two per week November to end of January and one per week in February and March.
2010: Three per week mid-December to end of January and two trips per week in November, February and March.
Source: Air New Zealand