Young travellers target of publicity

Tourism New Zealand's social media channels will soon be awash with young travellers offering up their most prized possessions in return for the chance to win the trip of a lifetime.

The launch of Tourism NZ's latest Stories Beat Stuff campaign and competition was aimed at making the country an appealing destination for youth worldwide.

The latest activity challenged entrants to give up their possessions to be in to win one of two "Story of a Lifetime" experiences for themselves and three friends.

The global youth market, aged 18 to 29, accounted for nearly 25% of annual arrivals to New Zealand and was a target sector because they typically stayed longer, travelled widely and took part in a range of activities, meaning they were likely to spend more.

They also presented future opportunities as they were often repeat visitors later in life.

Tourism New Zealand worked with in-market sellers to offer the same experiences for purchase, as showcased throughout the campaign.

Entrants are now able to make their bids for both the Winter Highlife ski trip across both main islands and Natural Goodness which is a South Island road trip showcasing the natural wonders and outdoor activities on offer. Both winners will be announced in June.


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