City's attractions to star in Tourism NZ website pilot

Hamish Saxton
Hamish Saxton
Dunedin tourism is ready for takeoff after the city's attractions were chosen for a pilot project being undertaken by New Zealand's official tourism website.

Tourism New Zealand is redesigning to create a more user-generated content model, and Dunedin was the first regional tourism organisation to feature.

Tourism New Zealand spokeswoman Sue Allen said Dunedin was chosen for the regional pilot as it was a mid-sized region with a strong selection of tourism products and a willingness to engage in the pilot project.

Other regions would be included on the website once the pilot was completed, with the development of the site funded by Tourism New Zealand.

An advantage of the redevelopment was businesses and regions could upload content free of charge to the site, which attracted millions of visitors each year, she said.

The Dunedin section of the site includes "must-dos", such as where to buy cheese rolls, the "scarfie experience" and progress at the Forsyth Barr Stadium site.

Tourism Dunedin chief executive Hamish Saxton said the redesigning was leading edge and it was "absolutely brilliant" Tourism New Zealand had partnered with the regional tourism organisation.

The two organisations began talking about the project several months ago as both were working on plans to maximise mobile technology and social networking opportunities, he said.


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