Users of the Xbox 360 and PlayStation 3 video game consoles can now brag about their achievements on Facebook.
Both systems are integrating the social network this week.
Microsoft switched on a slew of new features for its Xbox Live online service, allowing owners of the Xbox 360 consoles to update Facebook and Twitter directly from their consoles.
The console can also stream music from the Internet radio service Last.fm.
Sony, meanwhile, is letting PlayStation 3 users connect their systems to Facebook through its latest software upgrade.
Both companies have been looking to turn their consoles into entertainment hubs beyond gaming.
