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Its new product range includes the Mt Nic Woolshed Experience, Mt Nic 4WD Safari into the back country and Mt Nic High Country Walk at Mt Nicholas Station.
The privately owned station covers more than 40,500ha
west of Lake Wakatipu's western shore and raises merino sheep used to supply New Zealand's Icebreaker clothing company.
It is one of the few traditional farms left in New Zealand where only horses and dogs are used for mustering - no motor vehicles are involved.
Southern Discoveries general manager John Robson said it was an ''exciting addition'' to the company's range.
''The station still runs the way it always has and we are delighted to offer the unique customer experience of an authentic high country station up close.
''It is an area of outstanding beauty that until now has rarely been seen by locals or visitors to New Zealand. It's a working high country station, so every day is different.
''During August and September they shear over 28,000 sheep and we can share that experience with our guests.''
During other times of the year, guests would tour the original woolshed and learn about the process from farming and shearing high country merinos to supplying wool to Icebreaker clothing.
Visitors could also try their hand at stone-skimming, horseshoe-tossing, gumboot-throwing and even compete at virtual shearing, exclusive to Mt Nic excursions and Southern Discoveries.
''Over the last 12 months, we've undergone a period of expansion and investment and we're excited to showcase our new ... extremely Kiwi products to New Zealand and the rest of the world,'' Mr Robson said.
Tourists will get to Mt Nicholas from Queenstown on the Southern Discoveries boat Spirit of Queenstown.