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The innovative installation, ''Dual-Jewel'', starts as a computer game in the Dunedin Public Library, before taking players on an adventure tour of the city.
''It acts as a sort of gateway to the art world out there in the real world, but looks very different to that, sometimes boring, reality,'' artist and contemporary jeweller Kelly O'Shea said.
''It's not just for people who are predisposed to the arts community. I wanted to explore how open and accessible public galleries are to people who don't usually use them. It's about engaging an alternative community,'' she said.
''The project questions the role of the artist as entertainer, the role of the gallery as a public space and the role of the gallery audience as a general public.''
The computer game was designed by project collaborator Toki Wilson to particularly appeal to teenagers.
The viewer enters the installation as a computer character in the library, before setting off through a virtual Octagon towards the Blue Oyster Project Art Space in Dowling St.
''People can choose how they engage with it. But we hope people will then physically visit the Blue Oyster to continue the adventure,'' Ms O'Shea said. Maps to a secret third site are at the Blue Oyster Project Art Space, while a live-stream webcam transmits images from the third site back to the gallery. A free shuttle bus will travel from the gallery to the third site between midday and 1pm every Tuesday, Wednesday and Saturday.
''Dual-Jewel'' is a Blue Oyster Art Space project and is on until October 26.