DVML books $36,475 profit from ITM Cup

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The company running Dunedin's Forsyth Barr Stadium is celebrating a rare financial win after confirming a small profit from this year's ITM Cup rugby season.

Figures released to the Otago Daily Times showed Dunedin Venues Management Ltdbooked a profit of $36,475 after hosting six Otago ITM Cup home games, including a semifinal against Tasman on October 19.

The company secured total revenue of $114,418 - including $74,066 in venue hire fees from the Otago Rugby Football Union - but faced costs totalling $77,943.

The results came after a turbulent year, including revelations of a $3.2 million loss, and left DVML chief executive Darren Burden "reasonably happy" yesterday.

However, there was room to improve, and he wanted to build on the result next season.

"I think we have done pretty well. I would like to see an improvement on that next year."

The result comes after DVML also booked profits from this year's Super 15 season and from hosting its first All Blacks test on September 15, although details could not yet be released, he said.

A breakdown of ITM Cup figures was released after an official information request by the ODT and showed DVML's returns had improved as the season went on.

The company was left with a profit of just $440 from Otago's first home game, against Northland, watched by a crowd of 4000, but then posted a $78 loss when the second match, against North Harbour, attracted just 2810 fans.

However, the situation steadily improved.

The biggest return came when Otago hosted the semifinal against Tasman on October 19, attracting a crowd of 6750 and generating a profit of $19,358.

DVML received a share of all ticket sales from each ITM Cup match, although the "lion's share" went to the ORFU, Mr Burden said.

However, the ORFU did not get a share of food and beverage sales, which generated $35,899 for DVML across the season.

Mr Burden said DVML had faced challenges during the ITM Cup season, including building a working relationship with "lots of new faces" within the Otago Rugby Football Union, attracting sponsorship and fans.

The figures also showed DVML staff had become "a little bit smarter" about running the venue efficiently as the season progressed.

Operating costs were cut from $17,754 for the first match to between $11,000 and $12,000 for later normal season matches - while keeping both the north and south stands open - before rising again to $13,600 for the semifinal.



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